Broadcasting in Tamil on
Tamil Cholai
Under the aegis of the TamilAssociation of Western Australia, Perth’s Tamil speaking listeners fromdifferent parts of the world (mainly, South India, Sri Lanka, Singapore, and Malaysia)and others have been enjoying, for a long time now, the joyful sounds of Tamilmusic and other forms of entertainment via the State’s leading ethnic broadcastingstation, World Radio 6EBA – 95.3FM.
As soon as Tamil Association ofWestern Australia was established,
Although “Tamil Oli” was being airedfor only half hour on Thursdays, it brought a sense of pride and joy in thelives of many Tamils in
Fortunately, this sadness didnot linger for too long. In 1993, 6-Ethnic Broadcasting Authority (EBA) WorldRadio came into operation and it is through this broadcasting authority that“Tamil Oli” experienced a re-birth and made a come-back on the air-waves. Overthe last 14 years, “Tamil Oli” has established a special place on the air-wavesof 6EBA – 95.3FM. A variety of program is being hosted on “Tamil Oli” onMondays from 7.30pm to 8.00pm. It is a radio show that has exposed varioushidden talents of various individuals within the Tamil Community.
“Tamil Oli” literally means theenriching sounds of Tamil. Since its inception, “Tamil Oli” has been givingparticular importance to the promotion of language and culture in itsprogramming. However, this has taken a new shape in recent times in that theprogramming of “Tamil Oli”, while maintaining its fundamental objectives, hasbeen also fine-tuned to cater to different target audience and tastes. Thus,this has resulted in changes to presentation styles. Today, “Tamil Oli” isbeing projected through the voices of presenters who are of different agegroups with different levels of imagination and creativity. While the showexposes new talents and depth, the golden treasures of “Tamil Oli” is beingcontinuously unearthed to enrich the lives of many Tamils living here in
Rekindled by the passions forfurther contributing towards the growth of Tamil language and culture and bythe growing success of “Tamil Oli”, efforts were taken by a few broadcasters toseek more air-time. This resulted in theestablishment and official launch of “Tamil Cholai” on Friday, 11 October 1996.This was a moment of great pride for the Tamil Association of Western Australiawhich was commended for successfully catering to the expanded needs of its community.
The popularity of “TamilCholai”, measured by the immense support from both its sponsors and the TamilCommunity, was so great that it experienced an increase in air-time from beinga one-hour programme to a90-minute program within six months of its official launch. Although “TamilCholai” has gone through various phases of change since its inception in 1996,it remains as a radio show that continues to shine with a new spirit ofvitality and youthfulness.
Indeed, “Tamil Cholai” throughits brilliant creativity and, professional and enchanting presentation stylehas brought great variety, vigor and excitement to its listeners. It was at itsheight of achievement in 1998, when “Tamil Cholai” hosted the first CulturalStage show at the
The incredible growth of “TamilCholai” can also be seen in the area of establishing networks with other radiostations across the borders. One such experience relates to its jointproduction of numerous shows and programming capsules with the Singapore-basedradio broadcasting authority – Oli 96.8FM.
Like being in a garden wherethe air is filled with the scent of different flowers, “Tamil Cholai” providesvariety in its programming to its audience. With youth and the youngergeneration being the main target audience, “Tamil Cholai’s” programming isinjected with an assortment of capsulesthat feature on the Indian arts, science, culture, the nuances of speaking inthe native language, poetry, movie clippings, kollywood gossips, words ofwisdom, cooking tips, current trends, and literary appreciation. While “TamilCholai” continues to provide this variety, it has in recent years moved to astyle of presentation that is less structured than what it used to be before.Sprinkled with music from eras ranging from the 50s to the present times, this90-minute show is a live wire that guarantees to bring a spirit of vitality andjoy to its audience.
“Tamil Oli” and “Tamil Cholai” not only havean amazing history but they have been an integral part of providing informationand entertainment to the Tamil community of
Mr Paul Bangar (standing) & Dr Kabilan Krishnasamy
Tamil Cholai on
Fridays, from 9.30pm
| LATEST NEWS: | View All Articles |
2008-11-15 11:26:59
The McNair Ingenuity Community Radio Listenership Survey results were released earlier this month at Parliament House and showed an increase from 47% of Australians (aged 15+) listening to community radio every month in 2006, to 57% in 2008
Station Manager
2008-11-03 01:51:39
During late October, we were lucky enough to have Niki Cleary visit the 6EBA studios. Niki is taking part in the Rotary Group Study Exchange which sees people from different cultures and countries meet up with others in their profession whilst developing professional and leadership skills and travelling the world.
Dani Cinnamon, Maylands
2008-09-08 05:47:43
Tuesday 26th August 2008 saw celebrations happening in the 6EBA's Maylands studio as EthnicAbility went to air for their 100th show.
Station Manager
